Articles: Press Release
Sherry Adams Named USET Ambassador
Contact: Marty Bauman, (508) 698-6810
Gladstone, NJ-July 31, 2003-The United States Equestrian Team (USET) has
announced the appointment of Sherry S. Adams of Plano, TX, as its
ambassador to the discipline of Reining.
An owner and breeder of top reining horses, Adams is deeply involved in
the USET's lone Western riding discipline and is committed to furthering
reining's standing internationally.
"I am truly humbled by the invitation to serve as a USET Ambassador and
it is with great honor that I accept the position," said Adams. "It has
been a lifelong calling from the heart that brought me to the world of
equestrian sports and I look forward to the opportunity to serve the
USET. I shall do my best to meet the challenge of building support for
the Team within the reining community."
The USET established its Ambassador Program in 2001. USET Ambassadors
are a select group of distinguished horse owners and equestrians in
several key cities across the country. They work closely with the USET,
serving as symbolic links between the Team and the equestrian community.
Ambassadors promote the interests of their particular discipline and of
the Team by assisting in organizing major annual events as well as
smaller benefits throughout the year.
USET President Armand Leone, Jr., said, "USET Ambassadors provide an
essential link between the Team and the equestrian discipline they
represent. Sherry's success in breeding top reining horses and
impressive experience in the business world make her an ideal person for
Before her involvement in the horse business, Adams spent more than 20
years working in all aspects of commercial real estate. Based in
Dallas, Texas, her work took her all around the world. She holds an MBA
from Southern Methodist University and has served on the board of the
International Trade Organization, the American Heart Association and the
Dallas Museum of Natural History, among others.
The United States Equestrian Team is a non-profit organization that selects,
trains, equips and finances equestrians of the highest possible standard to
represent our country in major international competition, including the
Olympic Games and the World Championships. To accomplish this the USET seeks
out and nurtures the development of talented athletes - riders, drivers and
horses - and provides the support and guidance they need to help them attain
their fullest potential. For more information on the USET, please call
(908) 234-1251, or visit USET ONLINE at www.uset.org.