Articles: Press Release
Equestrian Sports Web Broadcast Goes Live
Marty Bauman (508) 698-6810, Classicomm@aol.com
LOS ANGELES, CA-August 17, 2000-Saddletude.com announces the launch of its
equestrian sports network that mixes its own original content with the best
in the extreme equestrian sports world.
Inspired by the X-Games, Saddletude.com features high-energy sports
highlights from network broadcasts punctuated by Saddletude's hilarious
interstitial content. Their coverage includes racing, show jumping,
eventing, polo, steeplechasing, dressage, fox hunting and rodeo.
Indicative of the type of features on the site are spicy audio highlights
from Saratoga steeplechase races which are now featured each Wednesday and
Thursday through August.
Saddletude.com was started by co-founders Marc Karzen and Joe Gillet.
Karzen, the company president, has an impressive resume in the broadcast
industry including 10 years at Late Night with David Letterman as well as
involvement with numerous network sitcoms.
Gillet, the Saddletude.com CEO, is one of the top rated amateur steeplechase
jockeys in the country. He has won one of the world's most challenging races
(The Maryland Hunt Cup) twice in the last three years.
Another member of Saddletude's management is U.S. Equestrian Team veteran,
Abigail Lufkin, who oversees the Eventing portion of Saddletude.com. Lufkin
is currently in Sydney, Australia preparing herself and her two horses,
Hannigan and Jacob Two Two, for the Olympic Games starting September 16.
The final member of Saddletude's upper management pool is Barbara Donahue,
who brings twenty years of broadcast television production experience to
Saddletude.com. Donahue has been a producer of equestrian telecasts from the
last four Olympic Games, a role she has again this year for NBC's telecasts
from Sydney. She has been instrumental in securing the re-broadcast rights
for the Internet as well as opening doors internationally for Saddletude's
future global broadcasts.
Karzen and Gillet came up with the idea for Saddletude.com last year while
developing several different network television concepts from Karzen's Los
Angeles digital design studios, one of those being Saddletude. "We had a
revelation that it made sense to wrap our creative content around the network
broadcast material and re-purpose content that would never otherwise be seen.
We were confident that if we could pre-promote the network broadcasts they
would be receptive to allowing us to re-stream their content. As it turned
out we were in the right place at the right time."
Saddletude.com is planning extensive editorial and photographic coverage from
the Sydney Olympic Games which it intends to make available to other
equestrian web sites.
"One of the things that differentiates us from the other equestrian
publishers is our willingness to share our content," says Gillet. "We have
licensed utilities like our Broadcast guide and our Saddletude highlight
streams that we are encouraging other web sites to take advantage of to add
stickiness to their sites."
For more information visit the site at www.Saddletude.com.