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Articles: Press Release
Equestrian Sport Marketing and Development "Town Meeting" Scheduled
Contact:
USA Equestrian, Inc.
(Formerly American Horse Shows Association)
4047 Iron Works Parkway,
Lexington, KY 40511-8483
Tel: (859) 258 2472
Fax (859) 231 6662
Web site: www.ahsa.org
USA Equestrian (formerly AHSA) announced today that an innovative, open
"Town Meeting" with the sport's leadership will be held on Monday, August
20, 2001 at 1 p.m. (ET) to brainstorm marketing and development ideas.
The nationwide conference call and webcast will be open to all members of
USA Equestrian, and the public, to discuss the new directions of the sport's
national federation, and to solicit ideas and input for better marketing and
fund-raising. A toll-free 800 number will be available to accredited
leaders and media who apply to participate because of their special interest
and/or expertise. Others can monitor the conference by webcast at
www.ahsa.org and submit suggestions and
ideas by
email, both during and after the meeting. An audio recording of the entire
conference will be made available on the USA Equestrian website.
The conference will be led by USA Equestrian president Alan F. Balch,
chairman of the Marketing and Development Committee Eugene R. Mische,
Assistant Executive Director-Marketing of the Federation Scott Carling, and
newly appointed Assistant Executive Director-Development Kevin Burns,
formerly with the United States Olympic Committee.
"This is a great opportunity to brainstorm about both existing programs and
new ideas," said Balch. "Since the webcast of our board meeting in early
July when we changed our name, we've seen a lot of very good, open
discussion about marketing and fund-raising opportunities on the Internet,
and have received a number by mail and email. For years, I've felt that we
have not reached out enough to the broad membership for ideas. We rely on
such a small group of people for marketing and fund-raising ideas and
contributions, relative to the size and diversity of the sport, that it's
time we dramatically broaden our reach of information, discussion, and
creativity. With Kevin Burns now joining us, this is an opportune time."
A credentials application form for media and leaders with expertise and
knowledge can be obtained by contacting the Director of Communications at
cstafford@ahsa.org.
For more information, please contact Christine E. Stafford, Director of
Communications on (859) 225 6923 or via email at cstafford@ahsa.org
cstafford@ahsa.org. AHSA press
releases are available on our web
site - http://www.ahsa.org/ .
USA Equestrian Inc., as the National Equestrian Federation of the U.S., is
the regulatory body for the Olympic and World Championship sports of
dressage, driving, endurance, eventing, reining, show jumping, and vaulting,
as well as 19 other breeds and disciplines of equestrian competition. As
the country's largest multi-breed organization, the Federation has over
77,000 members and recognizes more than 2,800 competitions nationwide each
year. It governs all aspects of competition, including educating and
licensing all judges, stewards, and technical delegates who officiate at
these shows.
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