Articles: Press Release
Rolex Kentucky Three-Day Event Presented by
Bayer Announces Schedule of Television Coverage
Marty Bauman, (508) 698-6810, email@example.com
Lexington, KY—February 25, 2002—The Rolex Kentucky Three-Day Event,
presented by Bayer, April 25-28, 2002, has announced an extensive schedule
of television coverage for this year.
Outdoor Life Network (OLN) will broadcast the Rolex Kentucky
Three-Day Event—America’s only four star event—Friday, April 26 from 6:30 -
7:00 p.m. EDT, Saturday, April 27 from 7:00 - 8:00 p.m. EDT and Sunday,
April 28 from 4:30 - 5:30 p.m. EDT. All three telecasts will originate live
with taped competition footage.
The Rolex Kentucky Three-Day Event also will be broadcast in Europe on
EuroSport at 20:00-21:00 CET (2:00-3:00 p.m. EDT time). EuroSport is the
world’s largest sports cable network reaching more than 90 million homes in
56 countries. The primetime telecast will feature live coverage of the
culminating stadium jumping phase as well as taped highlights of the
As has been the case for the past four years, the Rolex Kentucky telecast
will be produced by Hughes Sports Television (HSTV) of Wilmington, NY. The
company’s principal, Robert Hughes, will serve as producer and Emmy Award
winner Jim Carr will return as director. Tim Singer, fresh from hosting the
luge, bobsled and skeleton coverage on NBC’s telecasts of the Salt Lake City
Olympic Games, will return as host announcer.
The Rolex Kentucky Three-Day Event takes place at the scenic Kentucky Horse
Park in Lexington, and hosts the Rolex/U.S. Equestrian Team Four Star
Championship for the Pinnacle Trophy. It is also one of five events held in
2002 that will help determine the Eventing short list of riders for the 2002
World Equestrian Games to be held in Jerez de la Frontera, Spain in
The sport of Eventing evolved from cavalry competitions around the world
used to test the training and fitness of cavalry mounts. The competition
consists of three distinct elements: dressage, cross-country, and show
jumping. The horse-and-rider combination with the lowest combined score
from the three tests is the winner.
Stars are used by the Federation Equestre Internationale (FEI), the world's
governing body of equestrian sports, to denote the level of Eventing
competitions. Four star events are open only to experienced horses and
riders at the international level. Four star events, the most challenging
level of the sport, are held at just four venues each year, plus the Olympic
Games and World Championships held every four years. Of the four annual
four star events, only one, the Rolex Kentucky Three-Day Event, takes place
in the U.S. The other annual events are at the Badminton Horse Trials and
the Burghley Horse Trials in Great Britain, and at Adelaide in Australia.
As an added bonus for the riders, the $250,000 Rolex Grand Slam of Eventing
will be awarded to any rider who wins the Rolex Kentucky, Badminton and
Burghley four star events in succession. Blyth Tait, winner at Burghley
last fall, is expected to be on hand at the 2002 Rolex Kentucky Three-Day
Event to try to add a second victory to his attempt to become the first
Rolex Grand Slam winner.
Along with the exciting equestrian action, there is an International Trade
Fair with more than 125 merchants, dog agility competition, and a variety of
other fun family activities and entertaining attractions.
For further information about the Rolex Kentucky Three-Day
Event, please call Equestrian Events, Inc. at (859) 233-2362. For ticket
information please call (859) 254-8123, or visit: