Contact:
Christine DeHerrera Equestrian Sports Promotions 303-263-7531 christine@horseathletes.com

POTTSTOWN, PA-For more than 15 years, Equilite Inc.'s award winning Sore No More® Liniment has been a tack trunk staple. Now the wonderful Arnica and Witch Hazel-based formula is available as a poultice. Sore No More® Cooling Clay Poultice combines the benefits of the liniment in a master mud blend. This superior, all-natural soothing clay poultice can be used on the legs, body and as hoof packing.

"We are excited to offer Sore No More® in a poultice," says Stacey Small, President of Equilite, Inc. "We have had a lot of requests for a poultice over the years. It seemed like a natural extension of the Sore No More® product line. We are already seeing great results and receiving incredible feedback."

Extensive research and testing has ensured that Sore No More® Cooling Clay Poultice delivers relief from strains, sprains and muscle spasms. The silky smooth, non-irritating master of muds offers cooling reprieve to areas of edema, swelling, inflammation and infection. Sore No More® Cooling Clay Poultice is an excellent topical application for sensitive skinned animals and can be used to cool and tighten before and after exercise, training or competition.

Sore No More® Cooling Clay Poultice can be applied directly to the skin of the affected area. The clay washes off easily with water. The poultice can also be used in conjunction with Sore No More® WrapArounds. Simply position the WrapAround on the leg and apply Sore No More® Cooling Clay Poultice over the towellette. This is ideal for

use in cold weather or for quick clean up when water is not available. Sore No More® Cooling Clay Poultice is available in a five pound tub and a 23 pound bucket. The poultice joins the best-selling Sore No More® line, which has received numerous accolades and has been chosen as a Product of Year by the influential and prestigious Horse Journal.

Like all Sore No More® products, the Cooling Clay Poultice is non-toxic and chemical free. In addition to the liniment, Sore No More® is available as Gelotion, WrapArounds, The Sauce and a Massage Shampoo. Sore No More® is endorsed by top athletes like Olympic medalists Steffen Peters, Anne Kursinski, Kim Severson, Hall of Famer Sharon Camarillo, Kentucky Derby and Preakness-winning trainer Barclay Tagg, as well as top therapists and veterinarians including Olympic Massage Therapist Doug Hannum, and renowned Bill Ormston, DVM . For more information call 1-800-942-lite or visit www.sorenomore.net.

About Equilite Inc.
Headquartered in Pottstown, PA, Equilite Inc. is the creator of all-natural botanical products for animals. Equilite is best known for its award-winning Sore-No-More® Arnica-based herbal liniment line. Equilite's product line also includes herbal supplements, flower essences, horse sprays and more. For additional information on Equilite or its products please visit www.equilite.com